Apr 12
2
We all love free things, or at the very least, are intrigued by them. But assuming that a free trial or a free-but-limited sample will automatically win the prospect’s desire to engage in the service is a mistake. The proof is in the CTR
Apr 12
2
We all love free things, or at the very least, are intrigued by them. But assuming that a free trial or a free-but-limited sample will automatically win the prospect’s desire to engage in the service is a mistake. The proof is in the CTR
Link:
PPC Ads: When ‘Free’ Still Feels Risky
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